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10 Arlington Lane, Newmarket Road, Norwich, NR2 2DA (show map)
Hotel Overview
Formerly George Hotel, Best Western Signature Collection
Before November 2024 George Hotel, BW Signature Collection was known as George Hotel, Best Western Signature Collection
Before September 2019 George Hotel, BW Signature Collection was known as Best Western George Hotel
Before April 2019 George Hotel, BW Signature Collection was known as Best Western George Hotel

Lock in a great price now and relax with our Price Guardian working for you
Hotel prices fluctuate. Book now, we will check prices each day for you and then let you know how to re-book if an even better price becomes available.Rooms List
Setup a Price Alert for George Hotel, BW Signature Collection
Each day we'll check prices and send you an email for your selected dates at George Hotel, BW Signature Collection. If you don't have specific dates but would like to check prices for say next weekend or say next month we can check the price too.
When the hotel goes on sale you will know straight away from the daily email and be able to book with confidence that you've got excellent value.
Facilities of George Hotel, BW Signature Collection
General
Free parking, On-site parking, Parking, Pets allowed, Private parking, WiFi everywhere
Services
Free WiFi, Internet services, WiFi
Food & Drink
Bar, Breakfast in the room, Packed lunches, Restaurant, Room service, Special diet menus (on request)
Front-desk/reception area services
24-hour front desk, Express check-in/check-out, Luggage storage, Safety deposit box
Common areas
Terrace
Cleaning services
Daily maid service, Dry cleaning
Business facilities
Fax/photocopying, Meeting/banquet facilities
Miscellaneous
Air conditioning, Designated smoking area, Facilities for disabled guests, Family rooms, Heating, Non-smoking rooms, Non-smoking throughout
Room facilities [ These may vary room to room ]
Air Conditioning, Alarm clock, Bath, Bath or Shower, Bathroom, Coffee machine, Desk, Electric kettle, Entire unit wheelchair accessible, Extra Long Beds (> 2 metres), Flat-screen TV, Free toiletries, Hairdryer, Heating, Ironing Facilities, Linen, Radio, Seating Area, Shower, Tea/Coffee Maker, Telephone, Toilet, Towels, Upper floors accessible by stairs only, Wake Up Service/Alarm Clock, Wardrobe/Closet
Hotel Policies
Check-In
14:00:00- hours
Check-Out
-11:00:00 hours
Cancellation / Prepayment
Cancellation, prepayment and 'book now pay later' policies vary according to room type. Please check the room conditions when selecting your room above.
Accepted credit cards
The hotel reserves the right to pre-authorise credit cards prior to arrival.
The fine print
Please note that there are only 4 pet-friendly rooms at the property. Pets can only be accommodated in the Bungalows or Maisonette for GBP 10 per night. Availability must be checked with the hotel prior to confirming a reservation.
Traveller reviews

“Very good”
02 Jul 2025
The setting was leafy, quiet and relaxing. Our evening meal and breakfast were excellent. The staff were lovely.

“Superb”
01 Jul 2025
Great location, and exceptionally clean. Also good value for money. Good parking and the staff are very helpful. The breakfast is always amazing.

“Really enjoyed and would return”
01 Jul 2025
Good location , food very good and staff very friendly and attentive

“Superb”
30 Jun 2025
The location was great. The staff were all very friendly and helpful. The room was clean and comfortable and the food was excellent