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21 Sale Place, London, W2 1PX (show map)
Apartment Hotel Overview
Formerly Sale Place Serviced Apartments
Before May 2025 Sale Place Serviced Apartments by Concept Apartments was known as Sale Place Serviced Apartments

Lock in a great price now and relax with our Price Guardian working for you
Hotel prices fluctuate. Book now, we will check prices each day for you and then let you know how to re-book if an even better price becomes available.Rooms List
Setup a Price Alert for Sale Place Serviced Apartments by Concept Apartments
Each day we'll check prices and send you an email for your selected dates at Sale Place Serviced Apartments by Concept Apartments. If you don't have specific dates but would like to check prices for say next weekend or say next month we can check the price too.
When the hotel goes on sale you will know straight away from the daily email and be able to book with confidence that you've got excellent value.
Facilities of Sale Place Serviced Apartments by Concept Apartments
Services
Free WiFi, Internet services, WiFi
Front-desk/reception area services
Private check-in/check-out
Miscellaneous
Adult only, Allergy-free room, Heating, Non-smoking rooms, Non-smoking throughout
Room facilities [ These may vary room to room ]
Bathroom, Dining area, Dining table, Electric kettle, Fan, Flat-screen TV, Free toiletries, Hairdryer, Heating, Iron, Kitchenette, Kitchenware, Linen, Microwave, Private entrance, Private flat in building, Refrigerator, Shower, Stovetop, Tea/Coffee Maker, Tile/Marble floor, Toilet, Towels, TV, Upper floors accessible by stairs only, Wardrobe/Closet
Hotel Policies
Check-In
From 15:00:00 hours
Check-Out
Untill 11:00:00 hours
Cancellation / Prepayment
Cancellation, prepayment and 'book now pay later' policies vary according to room type. Please check the room conditions when selecting your room above.
Accepted credit cards
The hotel reserves the right to pre-authorise credit cards prior to arrival.
The fine print
The property operates a self-check-in system, and the apartments/units are self-serviced/self-contained. You will receive an email containing your arrival information via email 2 days prior to your arrival, sent at 2 pm. If you have booked within 3 days of arrival, you will receive your arrival information shortly after the booking is confirmed on our system. If you do not receive this information, please contact the property immediately. Please note that the building does not have air-conditioning, but central heating and separate fans are provided. The building does not have a lift Identification (Passport or ID) may be requested of guests by the property for local bookings. Driver’s license not accepted. Concept Serviced Apartments cannot guarantee that all special requests can be confirmed but the property will try its best to do so wherever possible. The Serviced Apartments have a strict maximum occupancy of 2 persons and do not allow children or additional adult guests. There are no sofa beds, cots, or twin beds. Please note the weekly service cleans are carried out for stays that are 8 days or more. The cleaning will not be carried out if the guest is in the room. Guests need to vacate the room whilst the room is being serviced. Disclaimer of internet service: The Wi-Fi provided is purely a complimentary service, which is serviced through a 3rd party supplier. It is intended purely for personal use and cannot be relied on for professional use. If you do experience issues, please notify us and we will our utmost to work with the 3rd party supplier to make sure that this is dealt with as swiftly as possible.This property will not accommodate hen, stag or similar parties.
Please inform in advance of your expected arrival time. You can use the Special Requests box when booking, or contact the property directly with the contact details provided in your confirmation.
Guests are required to show a photo identification and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Traveller reviews

“I would only stay here again if there was aircon - for the price it was good value”
24 Jul 2025
The studio apartment 8 was like a hotel room with a kitchenette, which I expected from the photos. The apartment was clean and well-equipped. Check in and check out process very clearly explained and the helpline responded when I called it. Great location near Edgware Road tube station and easy walking distance from Paddington Station. It was quiet in the building and being at the back there was no road noise.

“Excellent stay, would definitely stay again.”
15 Jul 2025
It was lovely and clean, and ideal location for us.

“Fair”
30 Jun 2025
Convenient location to Hyde Park, handy for concerts.

“very clean and well laid out, but too hot to sleep.”
30 Jun 2025
Location was great Property was very clean and well equipped