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111 Albert Road, Blackpool, FY1 4PW (show map)
Guest houses Overview
Formerly Sweet Afton Hotel
Before June 2019 Sweet Afton was known as Sweet Afton Hotel

Lock in a great price now and relax with our Price Guardian working for you
Hotel prices fluctuate. Book now, we will check prices each day for you and then let you know how to re-book if an even better price becomes available.Rooms List
Setup a Price Alert for Sweet Afton
Each day we'll check prices and send you an email for your selected dates at Sweet Afton. If you don't have specific dates but would like to check prices for say next weekend or say next month we can check the price too.
When the hotel goes on sale you will know straight away from the daily email and be able to book with confidence that you've got excellent value.
Facilities of Sweet Afton
Services
Free WiFi, Internet services, WiFi
Common areas
Terrace
Miscellaneous
Family rooms, Heating, Non-smoking rooms, Non-smoking throughout
Room facilities [ These may vary room to room ]
Bath or Shower, Bathroom, Carpeted, Clothes rack, Electric kettle, Flat-screen TV, Free toiletries, Heating, Landmark view, Linen, Shower, Toilet, Towels, Upper floors accessible by stairs only, View, Wardrobe/Closet
Hotel Policies
Check-In
From 14:00:00 hours
Check-Out
Untill 10:00:00 hours
Cancellation / Prepayment
Cancellation, prepayment and 'book now pay later' policies vary according to room type. Please check the room conditions when selecting your room above.
Accepted credit cards
The hotel reserves the right to pre-authorise credit cards prior to arrival.
The fine print
Please note that this property can only accommodate couples and families only.There is a penalty fee of GBP 50 if there has been smoking in your room during your stay.Please note there is no capacity for extra people in the rooms. This property does not offer cots or cribs.There is a GBP 12 charge for lost keys.Please note that at least one guest must be 18 years and older.Kindly note the guest is liable for any damages made to the property by themselves during their stay, and will be charged for damages if necessary.Please inform in advance of your expected arrival time. You can use the Special Requests box when booking, or contact the property directly with the contact details provided in your confirmation.
Guests are required to show a photo identification and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
This property will not accommodate hen, stag or similar parties.
Payment before arrival via bank transfer is required. The property will contact you after you book to provide instructions.
Traveller reviews

“10/10 hotel worth the money, will be returning again very soon. Best hotel in blackpool.”
17 Jul 2025
It was fantastic all around, very quiet, amazing host, very friendly and approachable would highly recommend a stay here. Will definitely be returning again very soon. Lots to do near by, close to all amenities and a 5 min walk to the beach. :)

“Fantastic couldn’t ask for better amazing value for money !!!”
20 Apr 2025
The location is fab everything on your doorstep, the room was advertised as a small double but its ample big enough for a couple room to store clothes and suitcase out of way. It was so clean couldn’t fault it at all. The host was amazing could t do enough for us and so friendly. We will defo be returning, best hotel we have stayed in Blackpool and we have stayed in a lot !

“Superb”
10 Nov 2024
Lovely and clean, reasonably priced. The host was very helpful.

“Superb”
06 Oct 2024
Caroline was very welcoming, couldn't do enough for us.